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AMFI REGISTERED Mutual Fund Distributor · ARN 117558

Wealth that grows.
Capital that stays safeguarded.

Since 2016, Shri Masun Financial Services has helped Corporates and Ultra High Net Worth Individuals build disciplined portfolios across Mutual Funds and Alternative Investment Funds — matched to the right asset allocation, not the loudest trend.

2016Registered Partnership Firm, established
ARN 117558AMFI registered Mutual Fund Distributor
EUIN E178093Valid through 31 December 2026
AIF DistributorAlternative Investment Funds
Why Shri Masun

Two things we refuse to compromise on

Our name says it plainly. Shri — resplendence, wealth and prosperity. Masun — safeguarded and well-protected. Every portfolio we build has to earn both words.

01

Asset allocation before product selection

We start with your surplus, your horizon and your obligations — then map them to suitable asset classes. The fund shortlist comes last, never first.

  • Goal-linked allocation across equity, debt and alternatives
  • Open architecture across 20+ Asset Management Companies
  • Portfolio reviews that respond to markets, not react to them
02

Institutional-grade access, personally delivered

Corporates and UHNI families get the same coverage a large private bank offers — from a partner-led team that actually picks up the phone.

  • Curated Alternative Investment Fund opportunities
  • 20+ years of AMC, wealth management and banking experience
  • Single point of accountability, from onboarding to reporting
Our Products

Built for investors who think in decades

Two disciplined building blocks, distributed through relationships we have held for years across the Indian market.

Investor reviewing a diversified mutual fund portfolio on screen Mutual Funds

Mutual Funds (MF)

Pooled, professionally managed portfolios of stocks, bonds and other securities. Diversification lowers concentration risk while skilled fund managers do the security selection — a clean entry point for first-time and seasoned investors alike.

See the MF approach
City financial district skyline representing alternative investment strategies Alternatives

Alternative Investment Funds (AIF)

Privately pooled vehicles that deploy capital into a defined strategy — equity, debt, real estate or other alternative assets. Structured diversification for portfolios that have outgrown traditional allocations.

See the AIF approach
Open architecture

Associated with India’s leading Asset Management Companies

Aditya Birla Sun LifeAxisBajaj FinservBandhanBank of IndiaEdelweissGrowwHDFCHSBCICICI PrudentialITIKotak MahindraMahindra ManulifeMiraeNippon IndiaPGIM IndiaSBISundaramTataUTI
About the firm

A partnership built on one Sanskrit promise

Shri Masun Financial Services is a Registered Partnership Firm started in 2016. We have managed a peak AUM of over ₹1000 Crores and an average AUM of over ₹500 Crores across Mutual Funds and Alternative Investment Funds.

We wish for all our clients to flourish with wealth and prosperity by safeguarding their investment surplus — investing it into the asset allocations that genuinely suit them.

Read our story
Advisory team reviewing investment strategy around a meeting table
₹1000+ Cr Peak AUM managed
Next step

Let’s review where your surplus is actually working

A short, no-obligation conversation about your current allocation across Mutual Funds, AIFs and the broader market — and where it could be doing more, with less risk.